Box Built a $2Billion Business Catering to Customers it Never Expected


“Business wasn’t really on the road map because none of us had ever worked in a business. So we didn’t realize that this opportunity existed,” Ghods admitted. “It wasn’t until we started selling to businesses that businesses were calling us and saying, ‘We’re not paying you nearly enough for what value you’re providing. This is great!’ So we started to catch on that there’s this entire enterprise market that is very available for the taking.”

Box founder Aaron Levie and his co-founders had never even worked in a corporate environment and didn’t know that document sharing in the enterprise was in such terrible shape. More proof you don’t have to have all the answers to start your business. In fact, you never will.

How Aaron Levie and his childhood friends built a $2 billion business, without stabbing each other in the back

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