Looking at a chart of DuckDuckGo’s daily search queries, the milestones are obvious. A $3 million investment from Union Square Ventures in 2011. Just prior to that, a San Francisco billboard campaign. Inclusion in Time’s 50 Best Websites of 2011. Each of these things moved the traffic needle for DuckDuckGo, but none of them came close to sparking anything like the massive spike in queries the company saw last July. That’s when Edward Snowden first revealed the NSA’s extensive digital surveillance program to the world. The little blue line on the chart hasn’t stopped climbing north since.
The Fox and his reasonably security conscious buddies remembers playing with the DuckDuckGo search engine years ago and applauding “the little guy” trying to compete with Google. We then waited for their ultimate demise. Then Edward Snowden happened.